The 42nd Parallel™ is more than an advisory firm – We’re a Circle of Influence.  A collective of experts who understand that innovation is necessary to build brands from the ground up, take established brands to new heights, and breathe new life into heritage brands.  

Our name derives from a triad of cities connected by a mutual appreciation of craftsmanship and skilled artisans 

DETROIT  –  NEW YORK  –  ROME

Each business epicenter holds significance to the founder – the start of life, the start of career and the start of firm. But they’re connected by another commonality – they sit on or near the 42nd parallel™.

Geographically speaking, the 42nd parallel™ is a circle of latitude that indicates a city’s position north or south of the equator.  But latitude is also about freedom – to think, to act, to abandon the status quo. 

This is our mission – to help our clients deviate from the old ways of doing business and bring forth fresh strategies and tactics relevant to today’s advanced consumer.

Meet the Team

Sandra Jordan

Managing Director

Sandra Jordan is a sales & marketing executive that has brought heritage brands back to life and turned fledging start-ups into tomorrows unicorns. With over two decades of experience in the luxury and consumer goods market she has been at the helm of revitalizing brands, successfully leading sales divisions through mergers & acquisitions and optimizing revenue by managing effective strategies to maximize growth. Sandra knows what really drives conversions, sold-out launches and loyalty-building.  Her initiatives have been covered by print publications including Architectural Digest, WWD, Business of  Home and Luxury Daily.

Erica Bown

Principal

Erica Bown is a product and business strategist who partners with organizations to develop profitable product lines and achieve business goals by aligning teams, leveraging analytics and optimizing processes. Her unparalleled business and industry acumen, complemented by a curious nature and passion for efficiency, produces stellar results for her clients.  Erica brings more than 20 years of multi-industry experience and includes in-depth expertise in consumer goods.  She has driven significant results for distinguished consumer goods businesses, including Michael Kors and PVH as well as B2B businesses The Robert Allen Group and RIDGID.

© The 42nd Parallel™  –  Let’s Connect